Founded by some of the most amazing alpinists in the world, Into the white is an adventure and exploration boutique that needed a branding and a website that encompasses the exceptional quality of the experience to be offered
Promoting the alpine style, mountaineering in a self-sufficient manner, we have created a logo that is like a real handwritten signature, as light as the alpine style can be. Like the mountains that these mountaineers climb, a signature that leaves only a light imprint on sublime landscapes and an environment that must be constantly protected.
- Consultant branding (freelance) : Edouard Kinziger
- Graphic designer (freelance) : Margot Barbut
The website gives pride of place to immersive visuals in order to give a precise overview of the exceptional adventure experienced by the participants in the trip.